At ShopVidi, we’re proud to help a vibrant community of gifted and innovative female entrepreneurs chase their dreams. We’re highlighting lady founder, Julia Xu-owned businesses on ShopVidi—and the powerful individuals behind her. We spoke with her about her paths to business ownership, lessons learned, and what female entrepreneurship means to them.
Julia said: "Over here, we live to empower strong, multi-faceted women, and inspire everyone to create a life that gives them butterflies when they wake up in the morning."
ShopVidi: What inspired you to become an entrepreneur?
Julia Xu: I chose to go into the corporate world after college-but I wasn't choosing the job because it genuinely excited me. It wasn't an authentic choice for me, as Julia. I began to resent how I chose things like societal pressure and money and prestige over myself. Whenever you sacrifice your own inner compass for something else, you will resent it. It's not a matter of if, but when.
During my senior year in college, my entrepreneurship professor gave a speech to our class, where he said that if you feel called to take one of these corporate jobs just because it sounds prestigious and pays well, you will change your mind down the road. So save yourself the grief and soul searching, and just do what feels exciting to you NOW. I tried to reason with him when I took my first corporate job, but just called him recently to tell him that he was right, and knowing that I am meant to be an entrepreneur, I have now left the corporate world for good.
ShopVidi: Why you start Multitasky to make stylish AND functional workspace products?
Julia Xu: Research shows that having a functional and inspiring workspace can increase productivity by 16%.
But most available office set-ups are designed primarily for men…so they’re not very versatile or stylish. As women, we have to choose between function and fashion AND we usually face a pretty hefty price tag.
In addition, I noticed that I had to choose between run-of-the-mill, boring office supplies, or purely fashionable accessories for my desk. So, I started Multitasky to make stylish AND functional workspace products more accessible to everyone.
We are working to cultivate a place where people don’t have to sacrifice style for utility. Inspiration often comes from your surroundings, and with Multitasky, product users can infuse their personal aesthetic with a place that’s traditionally seen as cold, uninviting, or dreary.
ShopVidi: Why choose ShopVidi as your reliable platform?
Julia Xu: "More channel sales means more opportunities". Especially the Covid-19 pandemic hit, she realized she needed a new sales channel. In 2022,March, she discovered ShopVidi and decided to give it a try. Upon joining, Julia realized how the marketplace could increase her brand awareness and grow sales in new overseas markets. “I understood quickly that more clients meant more visibility and therefore more orders,” she said.
ShopVidi also helped with tackling logistics, giving the team more time to focus on other priorities. “You can’t imagine how happy we are when we get a ShopVidi order,” she said. “We don’t need to prepare any labels, and ShopVidi streamlines delivery and speeds up the process”
Julia said: "Both retailers and we love the net term, more inventory means more sales". Yes, order new inventory today, pay 60 days later, purchases made with Net 60 Terms won’t be charged until 60 days later after you order—giving you time to sell products before ever paying for them.
Could you give a brief introduction of your Productivity Hacks?
Productivity is a hot topic right now. I mean, you have endless planners to choose from, apps that promise to end distractions, and innovative modern-looking co-working spaces just waiting to adopt you.
Here are our favorite eco-friendly office supplies you need for your home office.
Get Organized
You have a lot of tech going on. You're on your laptop, your phone is two centimeters away from you, and your earbuds are probably tangled up somewhere near you. It's a lot to keep track of. Organize your cords so that you never have an "oh crap, I'm on 2%" moment in the middle of a discovery call. Try The Flyport Cute USB Hub to keep your charging station organized all day.
Relax
If you're running on empty, you're not doing your best work. Taking a step back and recharging is the key to productivity. I don't know about you, but I would rather have a very productive 4-hour workday than a nonproductive 12-hour day. Take a few moments for yourself with our spa-like humidifiers, then see what it feels like to come back to your work refreshed.
Because honestly, it's not all about productivity. It's about you doing what you love, making an impact, and creating this awesome life. Remember that your worth does NOT come from your output.
Travel
As soon as you feel the slightest chill, it can be too easy to up that thermostat or turn on the heater. Instead of using lots of energy to heat your house and increasing your electric bill, try The Traveler Power Bank. It will warm up your frozen fingers and help your entire body feel a bit toastier. Combine it with a fluffy blanket and your favorite sweater, and enjoy your chilly nights while saving energy. Plus, this gadget is also a fun power bank. 2 in 1!
Photo Lighting
You know you want one. All of your favorite influencers have this way of looking perfect every single time they turn on their camera.
This ring light set has everything you need to create some fire content in 2022. Master the lighting with the adjustable ring lamp and charge all your gadgets at the same time. This way, you’ll never miss a second when you’re conquering the ‘gram.
When we say this is a must-have for creators, we mean it. Elevate your content creation with tech that makes your life way easier.
Convenience
Multi-Angle Extendable Desk Cell Phone Holder & iPad Stand are one of the hottest gifts this year because they make calling, watching videos, following recipes, and scrolling social media easy and hands-free. This adjustable phone stand is always the perfect height, and you can fold it down into a tiny cube for easy storage.
Multitasky Give back
Donating your time or money to an environmental non-profit is another easy way to practice sustainability in your business. Organizations connect businesses with local causes or nonprofits to donate to. “Multitasky is committed to creating a world full of positive intention and well-being, that’s why 1% of our proceeds are donated to organizations” Julia said.
Getting involved in female empowerment begins with understanding the need to express your individualistic self fully. We’ve partnered with Step Up to help join the next generation of professional women in underserved communities.
Advancing your dreams is our mission. That’s why Multitasky has teamed up with Plan International, who are working to advance children’s rights and equality in more than 75 countries.
Helping people is just as important as helping the environment. Ocean Conservancy helped unify the ocean by eliminating threats, protect organisms and lead science-based solutions.
There is nothing if the beautiful creatures around our world go extinct. By donating funds to World Wildlife Fund Multitasky help fulfill their mission to conserve nature and reduce threats pressing on the Earth’s diversity. The world needs us.