The ShopVidi Blog

Discover the Power of POP: How TOPTOY and ShopVidi Are Changing the Game in Blind Box Retail

Written by Andy W | Apr 16, 2025 2:49:09 PM

In a world where storytelling, design, and play collide, TOPTOY stands tall as one of Asia’s leading blind box brands. At ShopVidi, we’re proud to bring TOPTOY’s creative power to U.S. retailers, helping shops of all sizes tap into one of the fastest-growing segments in collectible culture.

🚀 Who Is TOPTOY?

Founded by Miniso’s original team, TOPTOY is on a mission to redefine "made in China" with cutting-edge design, cross-cultural IP collaborations, and exceptional product quality. In just a few years, the brand has become a juggernaut in the blind box world, launching hit series that span genres—from anime and sci-fi to urban fashion and fantasy.

TOPTOY is more than a toy brand—it's a trend engine.

🌍 The IP Universe: A Playground of Possibilities

  • TopToy has attracted a large number of fans and collectors by incorporating popular IPs like Sanrio and Kuromi into their mystery box products. The unique charm of Sanrio and Kuromi, combined with TopToy's exquisite toy design, has made these products highly popular in the market, especially among young people and collectible toy enthusiasts.

    • Sanrio: Features a range of adorable characters like Hello Kitty and My Melody, representing sweet, warm, and friendly imagery that appeals to consumers of all ages.

    • Kuromi: Known for her rebellious, edgy personality and unique design style, Kuromi primarily attracts younger consumers, especially those who enjoy cool and personalized styles.

    The integration of these IPs not only increases the diversity and market appeal of the products but also helps TopToy establish a strong brand presence in the collectible toy industry.

With dozens of new drops monthly, ShopVidi helps retailers stay stocked with the latest series, including pre-sale access to hard-to-get launches.

🛒 Why U.S. Retailers Choose ShopVidi for TOPTOY

We make it easy for shops across the U.S. to carry TOPTOY:

Official Distribution – 100% authentic, licensed products
📦 All-in-One Pricing – What you pay is all you pay—no surprise fees
🚚 Free U.S. Shipping – Every order, every state, always free
🏪 Door-to-Door Delivery – From China factory to your storefront, fully managed
💬 1-on-1 Support – Our dedicated sales reps guide you at every step

🛍️ Store Spotlight: Real Results from Our Retail Partners

Hundreds of stores across the U.S. are already stocking TOPTOY via ShopVidi and seeing great results. Here’s what some of them had to say:

🛍️ “We sold out of the Kuromi blind boxes in just two days! ShopVidi quickly restocked us and helped us stay on trend.”
— Michelle, PopToy SD

🧸 “Our customers love TOPTOY. The team at ShopVidi helps us stay ahead by recommending what’s hot before it hits.”
— Chris, Candy Planet NYC

📈 Why TOPTOY Means Smart Retail

The collectible economy isn’t just hype—it’s a proven business model. With blind boxes, every item becomes an experience, every series a reason to return. Combined with TOPTOY’s design quality and global fanbase, it’s no wonder our repurchase rate is over 80% for TOPTOY items.

ShopVidi retailers enjoy early access, priority restock, and access to pre-orders that ensure they never miss a trend.

🎯Looking to Stock TOPTOY? ShopVidi Makes It Easy

If your store caters to Gen Z, collectors, or lifestyle shoppers, TOPTOY blind boxes are your next hero product. And with ShopVidi, you get the product and the partnership that powers it.

Whether you’re a new boutique or a high-traffic collectibles shop, ShopVidi gives you the tools to bring in bestselling blind boxes and keep customers coming back.

👉 Visit shopvidi.com to apply for wholesale access and start your first order with no minimums and free shipping, always.
📦 Browse new arrivals → ShopVidi.com
📞 Chat with our team for personalized recommendations
🏪 Stock the next collectible trend—delivered straight to your door