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Beauty Supply Trends in TikTok for Retail Store to Sell in 2022

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The beauty industry has always been at the forefront of e-commerce innovation and reinvention, and this year has been no exception. From clean beauty to hyper-personalized skincare and AI cosmetics solutions, beauty retailers are always looking to enhance their customer experience.
 
With all that’s going on, we decided to deep dive into this ever-changing world and provide you with our top beauty e-commerce trends that will continue to push the beauty industry forward in 2022.
 
Table of Contents
 
 
  1. Eyeshadow
  2. False Lash
  3. Foundation Nars
  4. Eyeliner
  5. Airbrush
  6. Rum Raisin Lipstick
  7. Tattoo
 
  1. Shampoo
  2. Hair Mask
  3. Hair Brush
  4. Hair Oil
  5. Curling Iron
  6. Hair Wig
 
  1. Lip Mask
  2. Body Cream
  3. Sunscreen
  4. Clay Mask
  5. Eye Gel
 
  1. Phlur Perfume
  2. Valentino Perfume
  3. Essential Oil
  4. Scent Candle
The beauty industry is ever-evolving as beauty standards shift and ways of life change. In the past year, we have seen some drastic changes to life as we know it due to the global pandemic which has caused some especially unique trends in the beauty industry.
 
In this post, we’re going to talk about more than 20 beauty industry trends this year and take a look at how these trends could look going forward.
 
 MakeUp 
 
In 2024, the global make-up market is estimated to be worth about 85 billion U.S. dollars. The term make-up refers to cosmetic preparations, such as powder or creams, which are designed to enhance the appearance of the body, especially the face, by application. Make-up comes in a broad variety of products.
 
Is the beauty industry growing? The cosmetics industry has an annual growth rate of 4.75%. The online channel for beauty in the U.S. grew by 5.6% in 2020, while off-line sales contracted by 1.2% in the same year.
 
This Google Trends graph shows the changes in demand for eyeshadow in the last years:
 
 
 
 
The global false eyelashes market size was valued at USD 1.1 billion in 2018, registering a 5.4% CAGR over the forecast period. There has been growing acceptance of these beauty products among consumers of varying ages for temporary, permanent, regular, or occasional use.
 
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Lash extension is fast becoming a fashion need for clients looking for an eye makeover. Cosmetic-Business.com notes that the number of professional eyelash services grew by 14 percent in 2017. They predict that the eyelash care market will continue to experience this type of steady growth.
 
  • Foundation Nars 
From their sleek packaging, to their beautiful shade range and formulas, NARS is a brand that should definitely be on your radar! NARS was created by makeup artist François Nars in 1994. It began as a line of 12 lipstick shades, and has since grown into one of the most coveted makeup brands out there.
 
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Its primary purpose is to make the lashes look lush, but it also draws attention to the eye and can enhance or even change the eye's shape.
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  • Airbrush
Airbrush makeup is a popular choice for brides because of its lightweight finish and durable, long-lasting formula. This type of makeup is a pro makeup artist's staple for flawless, complete coverage that won't budge.
 
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  • Rum Raisin Lipstick
Toast of New York is a burnt shade of red with brown/orange undertones. It is not too bold or dark and would suit all skin tones. The finish is creamy and is little sheer, so if you put a single swipe, it gives a quite shimmery n*de color to your lips and in 2-3 swipes it gives a very pigmented shade.
 
This Google Trends graph shows the changes in demand for eyeshadow in the last years:
 
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  • Tattoo
Kids demand temporary tattoo of a particular character or superhero. The market for tattoos is growing extensively and the correct concept and tattoo idea will create new opportunities. Temporary tattoos are cheaper than permanent tattoos.
 
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Temporary Tattoos Are More Popular (and More Realistic) Than Ever. With the coronavirus pandemic temporarily closing many shops, tattoo lovers are turning to hyper-realistic temporary ink to hold them over. Thirty percent of Americans have at least one tattoo.
 
 
Hair Care 
The hair care market is comprised of thousands of products, such as shampoo, conditioners, serums, colorants, sprays, etc., which are composed of both natural and synthetic ingredients in order to maintain healthy, lustrous and well-groomed hair.
 
The global hair care market value amounted to about 85.5 billion U.S. dollars in 2017 and is expected to grow to 102 billion dollars by 2024.
 
  • Shampoo
In 2020, the global Shampoo market size was USD 35080 million and it is expected to reach USD 39200 million by the end of 2027, with a CAGR of 1.6% during 2021-2027. The report goes on to examine the market's development status and potential Shampoo Market design throughout the world.
 
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  • Hair Mask
Hair masks can help moisturize and nourish your hair. They're especially beneficial for dry, damaged, or frizzy hair. Some hair masks may even improve the health of your scalp and boost the strength of your hair.
 
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The hair mask market size was valued at $597.7 million in 2018 and is expected to reach $886.4 million by 2026, registering a CAGR of 5.1% from 2019 to 2026. The global hair care market was being valued at US$70 billion in 2017 and expected to grow at a significant rate over the forecast period.
 
  • Hair Brush
The bottom line. Knowing how to brush your hair the right way can help prevent breakage and damage. It can also keep your hair healthy, shiny, and free of tangles. Hair care experts recommend brushing your hair twice a day — morning and night — to help distribute your scalp's natural oils through your hair.
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The U.S. hair brush market is expected to reach USD 1.25 billion by 2022, according to a new study by Grand View Research, Inc. Reducing the prices of synthetic bristle hair brushes is expected to drive market growth over the forecast period.
 
  • Hair Oil
Oils play an important role in protecting hair from regular wear and tear. Oiling hair regularly reduces hygral fatigue , or the swelling and drying of hair. Oils protect the follicle from surfactants by filling the gap between cuticle cells. “Oil helps in scalp health.
 
Increase in the demand of hair oil products is driving the growth for the professional hair oils market. For Instance: as per Statista, revenue from hair oil market in 2018 was USD 2430.8 million and in 2020 it was USD 2503.0 million.
 
  1. Curling Iron
The activity for which the curling iron is most commonly used is curling pieces of hair. However, curling irons can also be used to straighten hair or to warm hair for easier styling. Wig makers may use curling irons to create waves in both natural and synthetic wigs.
Surging demand for economy-range multi-functional hair styling tools is expected to drive sales at a healthy 7.1% CAGR over the assessment period, boosting the market valuation to US$ 3.7 Bn in 2029.
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  • Hair Wig
 
Wig saves your hair from heat styling appliances. Your wig will absorb heat and protects your natural hair. Musicians, Actors, and entertainers of all types frequently wear wigs to change their look to perform their roles, and it also avoids heat styling options.
 
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How big is the hair wig industry? The global hair wigs and extensions market size was valued at USD 5.8 billion and is expected to reach USD 13.3 billion by 2026, growing at a CAGR of 13% during 2021–2026.
 
 
 
Skincare
 
Skincare has become very popular recently. In fact, facial skincare makes up 19% of the beauty industry as a whole.
 
Part of this has to do with the desire to get glowing skin without having to wear makeup and the obsession with preventing wrinkles and other signs of aging. Many people consider skincare practices therapeutic, so that has contributed to the popularity, as well.
 
Products like moisturizers, cleansers, serums, and exfoliants have done exceptionally well. The demand for collagen, vitamin C, and CDB infused skincare products has also grown as these ingredients have become buzzwords in the industry.
 
Across product categories, skincare made up 40% of the global cosmetic market in 2019.
 
  • Lip Mask
Based on product, the Lip Mask market is segmented into Exfoliation, Moisturizing, Reduce Llip Lines and other. The Lip Mask products segment dominated the Lip Mask market in 2022. Rising incidences and new product launches expected to drive the segment growth.
 
 
  • Body Cream
The global body lotions market was worth $52.7 billion in 2019. It is expected to grow at a compound annual growth rate (CAGR) of 11.4% and reach $81.1 billion by 2023. The lotions market covered in this report is segmented by type into dry skin body lotion, oily skin body lotion, normal skin body lotion and others.
 
  • Sunscreen
The global sun care products market size was USD 13.03 billion in 2019 and is projected to reach USD 16.84 billion by 2027, exhibiting a CAGR of 3.5% during the forecast period. Incident sunrays with UVA I, UVA II, and UVB radiation on the skin surface often lead to severe melanomas.
 
  • Clay Mask
There are masks for virtually any price range, for nearly every imaginable skin type or condition. A face mask can come in the form of a sheet soaked in a serum that is then rubbed into the skin or a liquid or clay that is applied to the face before being rinsed or peeled off after a certain amount of time.
 
Although they have been around for decades, the market value for face masks worldwide has been steadily increasing and is expected to grow from about 32.76 billion U.S. dollars in 2018 to nearly 51 billion dollars in 2025.
 
  • Eye Gel
 
Growing Demand for Anti-aging and Anti-pollution Ranges
The market is experiencing an accelerating demand for anti-aging products, like anti-wrinkle cream, face cream, serum, eye cream, and others. In addition, factors like pollution and hard water conditions are bombarding such products' needs.
 
 
Fragrance
A subtle splash of fragrance— when mixed with a power of the sense of smell—has the ability to spark cherished memories and a wealth of emotions that can lift spirits, enrich romance, improve one's mood, and lead to an overall feeling of happiness. Fragrances help make life complete.
 
The global perfume market size was valued at USD 31.4 billion in 2018 and is expected to expand at a CAGR of 3.9% from 2019 to 2025. The market growth is attributed to the growing trend of personal grooming, coupled with increasing demand for luxury and exotic fragrances.
 
  • Phlur Perfume
While the travel size has yet to restock at Sephora, shoppers can join the waitlist for both sizes on PHLUR's website to be notified when the scent is available again. The subtly floral perfume has notes of skin musk, bergamot nectar, sheer jasmine and Australian sandalwood.
 
  • Valentino Perfume
This is a warm floral fragrance inspired by Roman street style and edgy haute couture. A trio of jasmine flowers and sparkling blackcurrant fuse with warm vanilla and rich woods to create a scent that captures the essence of modern femininity
 
Italian fashion house Valentino produces men's and women's fragrances made of distinctive notes. The brand offers a mixture of classic, contemporary, and eminently fashionable creations from clothing to scents. Valentino Uomo Born In Roma (2019) is one of the brand's most popular fragrances for men.
 
  • Essential Oil
Essential oils smell great, reduce stress, treat fungal infections, and help you sleep. They are concentrated extractions from plants. A process called distillation turns the “essence” of a plant into a liquefied form for many medicinal and recreational uses. There's a wide variety of essential oils available.
 
The U.S. essential oil market size was estimated at USD 4.8 billion in 2019 and is expected to reach USD 5.2 billion in 2020.
 
  • Scent Candle
 
The smell of scented candles stimulates our limbic system, the part of the brain that is home to our memory and emotions. Hormones like serotonin and dopamine can be produced to help regulate mood. Therefore, our emotional state is influenced by the relationship that exists between scents, memories, and emotions.
 
The global scented candles market size was valued at USD 533.5 million in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 3.3% from 2021 to 2028. The growth of the market is being driven by an increase in the number of hotels, restaurants, wellness facilities, and religious institutions.
 
By Nicky W.
Editor, ShopVidi Wholesale
 
Nicky is the editor for the ShopVidi blog, with several years of experience reporting on Wholesale news, strategies, and founder stories.haircare